Choosing the Right Website Builder: Square vs Wix
When you’re running a small businesses, it may appear simple to select an e-commerce software with website-building functionality, but there are many intricacies to consider.
Square Online and Wix are two well-known e-commerce platforms that share several features. Square Online is a branch of the very famous payment gateway, Square. It is more interested in the logistic side of operating an e-commerce business, such as inventory management, instead of focusing on the website’s aesthetics.
Square – Introduction
Square is a major fintech company which has transformed the way businesses streamline their e-commerce functions. It was formed in 2009 by Jack Dorsey and Jim McKelvey. The main goal of the company is to make e-commerce operations hassle-free for businesses, regardless of their size. Square offers a wide variety of products and services, which makes it an all-in-one solution for businesses who want smooth and advanced payment processing.
Essentially, Square has a POS system that gives merchants easy avenues for accepting all manner of card payments, e.g. credit cards, direct bank transfers, and digital wallets. It makes it convenient for businesses to cater to the needs and preferences of a large audience.
One of the best-selling products from Square is a small, and portable credit card reader that can be connected with a phone or tablet. It empowers users to accept card payments instantly. Since then, the company has expanded to offer more software and hardware services, e.g. Square Register, Square for Restaurants, and Square Payroll. They facilitate a number of businesses such as the food service industry, and commerce.
It also comes with multiple back-end tools including inventory management, customer management, and sales reporting and analytics for merchants. This innovative way of offering payment processing solutions and other business solutions puts Square ahead in the fintech game, equipping many businesses with the possibility to operate profitably in today’s digital marketplace. At SubscriptionFlow, we facilitate your integration with Square. Square plus SubscriptionFlow supercharges your e-commerce business for success.
Wix – Introduction
Wix is one of the best-known online website development software, revolutionizing the way that businesses and people build incredibly beautiful websites easily. In 2006, founded by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, Wix helps its users to create a custom-built website without having any prior technical expertise such as coding.
It has intuitive interface, and offers a wide range of templates, and configurations. That is why e-commerce merchants find Wix so appealing. Reputable enterprises who want a captivating online visibility, can leverage Wix’s services as well.
The main strength of Wix lies in its drag-and-drop website creator, which allows users to design and configure their websites in a pain-free manner. A vast number of templates, each designed for specific industries, ensure that a visually appealing website is produced.
Apart from aesthetics, Wix offers a wide range of features and services, such as Wix payment options for box subscriptions, SEO tools, and mobile friendly interfaces, so that websites created with the help of the tool are not only aesthetically pleasing but also SEO friendly, and smooth-running. From building your personal blog, to an online store, or a career portfolio, Wix is one of the most sought-after choices, because it makes web designing easy and widely accessible, and allows users to portray their e-shops or portfolios in a stunning way.
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Square vs Wix Comparison
Wix and Square are two different companies with contrasting objectives. They operate in different areas of the e-commerce industry. It is time to scrutinize them in a few crucial ways.
1. Main Strength
Square focuses on payment processing and deals with that area of business. It came into being in the form of a portable credit card reader which enabled the merchants to collect credit card payments from wherever they liked.
Square has expanded its offerings over the years, encompassing software such as Square Point of Sale, Square Register, Terminal, Online, and Invoices. These services now offer a comprehensive range of financial services for both small and large enterprises. Additionally, they provide on-demand customer service through Square Payment Gateway. Square’s main goal is to simplify the payment process for merchants, enabling them to accept a wide range of payment methods and manage transactions efficiently.
Wix: Wix’s core focus is on providing website creation and management tools. The platform offers a drag-and-drop website builder, making it accessible to users without technical expertise or coding skills.
There is a vast library of templates that users can use to add their own elements, including images or videos and text forms. Moreover, Wix offers users the option of using web-hosting solutions and domain acquisition services, as well as online visibility tools to construct smooth, exciting, and SEO optimized websites.
2. Payment Processing vs. Website Building
Square does not offer site building services, instead providing services for financial businesses and payments processing. This website offers hardware equipment such as card readers, self-service devices, and near-field devices allowing merchants to accept the payments either while in shop or while traveling.
Also, Square offers software solutions, such as the Square Point of Sale (POS) app. This app converts phones and tablets into your very own POS systems.
Wix: Wix does not assist businesses with payment processing, since it is mainly a website creation and design platform. Hence its functions are centered around the aesthetic side of your business’s online presence. It allows users access to website configuration without technical expertise.
Users can also begin from scratch or be guided by more than 500 templates that are categorized into e-commerce, blog, portfolio and many other options. Wix ADI offers automated website design tailoring to user preferences with Artificial Design Intelligence. There is also the availability of technology for the products of Apple.
3. Interoperability Integration
Square: Connecting a business to other providers of services is the primary strength of Square. It helps businesses streamline.
It supports QuickBooks or XeroShopify for accounting, and Stitch Labs or Shopventory is compatible with it for inventory management. The integration helps businesses manage both their inventory and finances.
Wix: Through the Wix App Market, users can integrate with various third-party apps. The users can leverage these integrations to add on to and upgrade their websites’ functions. For example, Shopify, an e-commerce integration, Mailchimp, an email marketing platform, social media plugins, etc.
These integrations then enable the users to configure their website designs and functions flexibly.
4. Pricing Models
Square: Square charges on a transaction basis. The transaction process on Square is where users pay for each transaction they make, and the fee is determined by different factors such as the number of transactions made, the kind of payment used, and the location of the user. Square too has its hardware and software solutions with their respective pricing structures.
Wix: Wix has pricing plans for different users; from free to premium. Premium takes out branding of Wix on your website and offers more, such as more storage space and a custom domain name.
Moreover, Wix also has tailored packages for companies that are engaged in e-commerce activities, which incorporates the provision of a shopping cart and inventory control as well as order monitoring. The e-commerce plans differ in the transaction charges depending on the plan.
5. Target Users
Square: So, exactly whom is Square for? Pretty much anyone running any type of business and needing an honest way to handle payments would likely go to Square first. Whether you’re a little startups, just getting started with running a retail shop or a restaurant, or just a service provider, Square will back you up. It is like having a trusted companion to carry out all the needs in handling payments.
Wix: Wix targets a wider audience by being useful for people, entrepreneurs, and small to medium-sized businesses who would like to design and host their own websites. It is flexible and adaptable to almost all types of industries: personal blogs, e-stores, professional websites, and much more.
Final Word
Conclusion of Square vs Wix: These two companies seem to be variations of each other, each excelling in their respective domains.
Square is focused towards payment processing and financial services targeting businesses, while Wix is a user-friendly creation and customization platform for web sites. The choice from Square to Wix depends strictly on individual or business needs-a business that needs efficient payment processing can benefit from Square, while Wix is more suitable for web site building and management without a need for coding. Book a demo with SubscriptionFlow to learn how integrations with these sites will help your business.
