How to Implement Your Conversion Intelligence Loop with SubsriptionFlow

Today, MarTech is the cause of democracy in the digital arena. All marketers seem to be doing the same thing. And in such an environment, it is no more easy to stand out among the crowd. It has become more difficult with time to achieve the conversion targets. Sometimes, people even schedule a demo, yet they do not convert. Moreover, the competitors are there to lure the same customer.

So, there have never been so many challenges to bringing customers to conversion. So, here we are, the team SubscriptionFlow to take you one step ahead—conversion intelligence.

Also Read: Increase Your Conversion Rate & Get More Value from the Traffic

What Is Conversion Intelligence?

Conversion intelligence means a mix of marketing tactics and the power of artificial intelligence. It covers how SaaS businesses implement artificial intelligence and modern technology to deliver the desired outcomes.

Today, we are all passing through such a phase where so many drastic things have passed (become part of the past), and businesses are already preparing for the future.

So, businesses need to prepare for the future where there seems to be tough competition and economic downturns.

The Conversion Intelligence Loop

We consider that there is a process of conversion that runs in the form of a loop when the concepts of artificial intelligence are involved. And here are the details of how this loop goes:

1. Data Learning

The first thing is the learning of data. You can get the data even of the traffic that visits your website. In the digital world, experts mine data just like gold—called data mining. SubscriptionFlow as the retention management and growth software also offers its clients to get data mined, analysed, and reported.

Every dataset has information or patterns that can never be found unless the data is monitored through automated tools.

2. Conversion Campaigns

Based on the useful insights that are extracted from the customer data, conversion campaigns are crafted. Data insights help you segregate the potential traffic that can come to the sales funnel. Data-driven customer segmentation will also help in spending appropriate resources on your customers to be.

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You can even continue monitoring the response of the traffic and customers to your ad campaigns that you launch under conversion campaigns. The response will guide you to make changes in the campaign accordingly.

3. Optimization

Now that you are in a position where the picture is a lot clear than in the beginning, you can optimize the content and overall conversion campaign accordingly. It will help you offer a personalized experience to each visitor or customer.

Now, coming towards the loop, you keep getting insights and keep optimizing the campaign accordingly. The whole process runs in the form of a loop.

Also Read: How to Drive Conversions from Trial to Paid Conversions in B2B SaaS Businesses

Better & Informed Marketing Decisions with Conversion Insights

Conversion intelligence is not just to increase the customer conversion rate, but marketing teams can also utilize useful data-driven insights to make informed decisions. The precision that you were lacking previously can now be utilized to make better marketing decisions.

Automated data analysis tools are efficient enough to collect data from all customer touchpoints. You need to make every interaction of customers the best. And let your marketing team decide and observe the response of the customers. Based on the data insights you cannot only curate the conversion campaign but also the marketing campaigns.

SubscriptionFlow for Conversion Intelligence

SubscriptionFlow is a subscription, retention, and growth management platform. Here, the complete process of data extraction, analysis, and insights based on this data is completed phenomenally. You just need to craft a conversion campaign and let the task of data mining and analysis for SubscriptionFlow.

You will be able to focus on product-led growth (PLG) as you are getting data insights timely. Based on the data insights, you can either get recommendations or decide on some automated tasks that the software can perform for you.

How to Increase Your Conversions?

It is evident that conversion intelligence is a way to boost conversions in these difficult times when it is too difficult to even somehow attract customers. Here are some other ways to increase the customer conversion rate:

• Not just acquire but onboard customers
• Offer multiple payment methods support
• Show the payment security features
• Integrate the payment gateways that the customer prefers
• Make the checkout process easier
• Show the real cost of what you sell upfront
• Offer better customer services

Also Read: Optimize your Freemium Subscriptions Conversion Rate and Business Health with SubscriptionFlow

Increasing conversions is a matter of Return on Investment (ROI). Even if you shift to conversion intelligence, the wait is must. The strategies for better conversion rate never work and show results overnight. However, if you are looking for a subscription and retention management software that cannot only help in retaining the existing customer base but also play role in better conversions, schedule a demo for SubscriptionFlow!