What Makes a Robust SaaS E-commerce Platform for Shopify?

Before getting into the meat of this blog – understanding what makes a robust SaaS E-commerce platform to manage your store on Shopify – it is important to first understand what exactly is Shopify and, more importantly, how it is different from other E-Commerce giants like Amazon.

What is Shopify and How Is It Different from Other E-Commerce Platforms like Amazon?

Unlike Amazon, which is an online marketplace where you essentially only sell your products, Shopify is more of a platform that hosts the website for your store. And so, while you may also be indirectly using Shopify to sell your products, still, it would be different from Amazon in that you would not be directly selling your product through Shopify but would be using it to power your own store (through which you would be selling your product). In short, Shopify is SaaS (software as a service) and not PaaS (product as a service).

Arguably the most important way in which Shopify is different from Amazon is that Shopify gives you full ownership of your store; unlike Amazon, if tomorrow Shopify changes its search algorithm or layout, then it will not be your headache because the visitors to your site will be coming to your site independent of Shopify. However, while this is no doubt a great benefit, Amazon’s hundreds of millions of regular buyers do give an edge to businesses that know how to market themselves properly in the crowded selling space.

Why You Need a SaaS App for Your Shopify Store

To understand why you need a SaaS app to supercharge your store on Shopify, it is first important to understand what Shopify can do for you. Understanding Shopify in its entirety is important because, owing to the perfectly manageable needs of your business, it may not even be necessary for you to use another SaaS app to manage your Shopify. That said if you already feel the need for a SaaS app to help manage your store on Shopify, then feel free to skip ahead to the next section of this blog where we will be discussing ways in which robust SaaS apps can supercharge your store on Shopify.

Here are some of the ways in which Shopify can be used to help your E-Commerce site:

1. Storefront Creation

Shopify has an easy-to-use interface and configurable templates that enable retailers to construct and customize their online stores. Choosing themes, organizing product layouts, and including branding components are all part of creating a distinct and aesthetically appealing online presence.

2. Product Management

Product catalogs can be simply added, edited, and organized by merchants. You have the ability to post product photographs, descriptions, pricing, and variants. Shopify also frequently includes functionality for classifying items, maintaining product characteristics, and establishing inventory levels.

3. Marketing and SEO

Shopify’s built-in marketing tools assist retailers in promoting and attracting clients. Features for optimizing product sites for search engines (SEO), setting discount coupons, and initiating email marketing campaigns are frequently included in the platform.

That said if you still feel like using SaaS software for Shopify to supercharge your E-Commerce store, then look no further than SubscriptionFlow—an efficient and budget-friendly SaaS software that is seamlessly integrated with Shopify to make sure your experience of selling online is as smooth and profitable as possible.

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From here on, we will be seeing how a robust SaaS app for Shopify like SubscriptionFlow can help you set up and manage your Shopify store.

4. Different Pricing Plans

Shopify for SaaS offers multiple pricing plans that can be a bit difficult to navigate (especially if you are new to the service). Having robust SaaS software for Shopify at your disposal can help you in this regard. The different pricing plans offered by Shopify are as follows: $25, $65, and $399.

However, these are not all the charges that you will be owing to Shopify. Owing to its additional features such as Shopify Plus and Shopify Payments, your monthly costs will start ballooning the deeper your website gets integrated into Shopify’s ecosystem.

While this may seem like the accruing of major expenses, it must be noted that Shopify only expects you to pay for these add-on services if your business is also simultaneously growing—it makes no sense for you to license Shopify payments to avoid the additional third-party payment gateways’ fee if you do not have a large enough customer base that can benefit from not having to pay the additional fee per transaction.

This is where a robust SaaS App for Shopify like SubscriptionFlow swoops in to help you. Cannot manage the ever-growing costs of all these different services provided by Shopify? Simply integrate with SubscriptionFlow – an efficient subscription management software – to cherry-pick which of these services you absolutely need and which you can do without.

5. Increased Customization

Though Shopify does offer you over 80 templates to customize your storefront with, for some businesses these options may not be enough, and for those it is especially important to then integrate their Shopify with SaaS software to gain access to a wider variety of templates.

Furthermore, an efficient SaaS software for Shopify simply offers you greater customization possibilities for every step of creating and managing your E-Commerce store. Be it choosing the right template for the storefront, devising and then implementing a strategy for marketing, or even customizing your checkout page to better reflect your brand identity, efficient SaaS software for Shopify like SubscriptionFlow can help you in this regard.

These software offer greater customization because they understand that more often than not, a checkout page and an invoice are the last points of contact between the end consumer and a business and so it is of extreme importance for this interaction to be as positively reflective of a business’s brand identity as possible.

6. Offering Subscription Boxes

Offering subscription boxes is a marketing technique that involves product distribution and regular delivery of specialty items to your customers. Doing this increases customer satisfaction with your business and also boosts sales as customers become more likely to pay for more of your business’s services and products.

A SaaS software for Shopify like SubscriptionFlow can help in this regard by customizing your subscription boxes for you and then automatically delivering it to your customers to boost loyalty. It often helps to have these boxes delivered on festive occasions like Thanksgiving and Christmas so that your customers feel especially appreciated.

The bottom line

All in all, a solid SaaS E-commerce platform is critical for realizing the potential of your Shopify site. While Shopify provides features, knowing its complexities and the demands of your organization is critical.

SaaS tools like SubscriptionFlow, which provide customized, cost-effective solutions, become increasingly important as organizations develop. The integration of SubscriptionFlow improves customization from design to marketing, maintaining brand identity. It also includes subscription box services to boost client loyalty. Investing in a complete SaaS platform like SubscriptionFlow may convert a typical Shopify store into a thriving, customer-centric, and lucrative online business.

Book a demo with SubscriptionFlow now to supercharge your E-Commerce store on Shopify!