Linking Accounting & Customer Relationship Management with Fortnox HubSpot Integration

Are you tired of entering your HubSpot data in Fortnox manually? The Fortnox HubSpot integration is built for you. With this integration, you can automate data syncing between the two platforms, and convert your HubSpot deals into invoices seamlessly.

This integration brings customer relationship management and accounting together, to help you maintain unified financial operations.

This solution is ideal for businesses that close deals primarily for one-time sales. So what about those that follow a subscription model? That’s where SubscriptionFlow comes in.

Read on to explore the key functions that the Fortnox HubSpot integration offers. Also discover how SubscriptionFlow integrates with these platforms to assist subscription businesses.

What’s the Purpose of Fortnox HubSpot Integration?

The Fortnox HubSpot integration is leveraged by businesses who utilize HubSpot’s CRM capabilities, and require automated accounting for their finances. HubSpot allows companies to manage their customers, products and deals.

Companies can maintain product libraries with complete details of their products or services. They can include products directly from the library in their deals to ensure data accuracy. They can also include products in their customer quotes. HubSpot allows users to generate quotes from their deals, minimizing manual burden.

Quotes are financial documents clarifying the communication between a business and a customer by outlining all the product details and costs. Quotes help finalize deals by bringing clarity to the sales process. Once the deals are closed, their invoices are generated. That is where Fortnox steps in.

With Fortnox HubSpot integration, businesses get to sync these details between the two software:

• customer lists
• invoices
• deals
• products

HubSpot deals get automatically synced in Fortnox where they get turned into invoices. Employees are no longer required to put in manual effort to create customer invoices.

What are the Major Features & Advantages of Fortnox HubSpot Integration?

Here are the key benefits businesses derive from this integration:

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• Automated Invoicing

Businesses can sync their HubSpot deals in Fortnox with a single click. Fortnox automatically and instantly converts these deals into invoices. This saves the companies hours’ worth of work, as they don’t have to create invoices manually. It also ensures error-free financial processes; as human data handling is always error-prone.

These invoices are then automatically reflected in HubSpot as well, and can be accessed in HubSpot’s deal record. This means that users don’t have to leave HubSpot to view their invoices. The integration offers them a unified view of their data.

Users don’t have to switch between systems repeatedly to track invoice statuses. The status changes are automatically updated in HubSpot as they occur in Fortnox. Employees can easily track whether invoices are paid, un-paid or overdue.

• Two-Way Data Syncing of Customer & Product Details

The integration eliminates data discrepancies by enabling a bi-directional flow of data between HubSpot and Fortnox. When new customers are added in HubSpot, or their details change, this data gets updated in Fortnox too. Similarly, if customers are added in Fortnox, they can be seen in HubSpot as well.

Users can select a customer in HubSpot, and view all their invoices generated by Fortnox. They can view their payment status, and past financial documentation as well.

When product details are updated in HubSpot, these changes also get synced with Fortnox. It ensures that the invoices created in Fortnox reflect the accurate product details.

Additionally, businesses can monitor all their Fortnox sales activity in HubSpot. They can track their deal progress in real-time, and update their deal notes. They can also monitor their revenue and sales trends from within HubSpot.

• Smart Error Handling

Data syncing failures are handled by the integration effectively. If a customer update fails to sync, for example, the users are notified about it immediately. Users are notified within HubSpot deal notes which provide context for deals, and act as their logging history.

Integration failures get automatically flagged in these deal notes. This allows users to identify issues, and resolve them promptly. After the issues get resolved, users can easily replay workflows, and sync data effectively.

This means that syncing failures can simply be retried. Users don’t have to manually align data between the platforms in this scenario too.

• Compliance Management

HubSpot users can rely on Fortnox for compliance management. Fortnox automates tax calculations according to regional laws. It also supports electronic invoicing, as is the requirement for businesses operating in European countries.

It allows for invoicing following the government-approved formats. This means that businesses can focus on enhancing their sales pipeline in HubSpot, as Fortnox takes care of complicated compliance.

• Preparing Financial Reports

Fortnox generates extensive financial reports and documentations for audit purposes. Businesses can sync their HubSpot data within Fortnox. In this way Fortnox has access to their complete transaction histories and sales records.

Businesses can utilize Fortnox’s report generation capabilities to create financial reports within Fortnox. These documents may include cash flow statements, tax statements, and revenue reports.

• Criteria-Based Invoicing

HubSpot facilitates criteria based invoicing in Fortnox. Businesses can create various criteria that trigger automated invoice creation in Fortnox. For instance, when the status of a deal in HubSpot changes to close-won (finalized), this triggers Fortnox into action, and it creates an invoice of this closed deal.

Similarly, businesses can create customer segments within HubSpot and sync them in Fortnox. They can set up workflows that ensure that if a customer belongs to a certain segment, a specific invoice template is used for them. They can also ensure that a customer with deal exceeding a certain amount is invoiced in a special way in Fortnox.

This customization offers flexibility in the invoicing process.

SubscriptionFlow Connects Fortnox HubSpot Integration with Subscription Invoicing

SubscriptionFlow presents recurring invoicing solutions for subscription businesses using Fortnox and HubSpot. SubscriptionFlow supports seamless integrations with both Fortnox and HubSpot. Businesses can leverage these integrations to link smart accounting, customer relationship management and recurring invoicing together.

If you deal with both one-time and subscription sales, this integration is a perfect match for you. Here’s what it offers:

• Automated Recurring Invoicing

SubscriptionFlow allows you to set up flexible billing schedules, and customized subscription plans. It automatically tracks each of your customer’s billing dates, and issues them invoices timely. It also enables automated invoicing which doesn’t require manual input from you or your customers.

Once subscription invoicing is set up in SubscriptionFlow, you can seamlessly sync your financial details in Fortnox for easy bookkeeping. Fortnox can format your invoices to make them compliant with specific invoicing regulations. You can also sync your SubscriptionFlow customers in HubSpot for efficient contact and lead management.

• Complicated Subscription Billing

Businesses can use SubscriptionFlow to deal with complicated recurring billing scenarios. These can include accurate application and calculation of discounts and coupons. It can also include prorated billing for subscription modifications made by customers mid-cycle.

These billing calculations are automatically reflected in the invoices which are sent to Fortnox for account reconciliation, and the generation of error-free financial statements.

• Subscription KPIs & Revenue Recognition

SubscriptionFlow allows insights into key subscription metrics such as MRR (monthly recurring revenue), ARR (annual recurring revenue), CLV (customer lifetime value), churn rate, and more. These metrics can be accessed through our intuitive dashboard, and are updated in real-time.

Fortnox integration can be used to accurately track earned and deferred revenue, and generate revenue recognition reports. These reports comply with the ASC 606 and IFRS 15 standards for recognizing revenue.

• Efficient Subscriber Management

Businesses can leverage HubSpot for subscriber lifecycle management. They can sync all their subscriber information, such as subscription details, payment details, subscription status, etc. from SubscriptionFlow to HubSpot.

When new subscribers sign up in SubscriptionFlow, corresponding deals are created in HubSpot. This allows for effortless tracking of customers’ subscription status, billing schedules, invoice status, etc. in HubSpot.

Since the data is updated across platforms in real-time, your sales team can track deals and their statuses effectively. The deals are automatically updated once subscribers successfully renew.

Moreover, businesses can also set up post-payment messages and notifications in HubSpot. When customers pay, they are forwarded personalized messages automatically. In case payment failure occurs, these messages can notify the customer to update their payment details.

SubscriptionFlow carries out proactive dunning in the case of payment failures. You can rely on HubSpot for scheduled communication with the customer, and on SubscriptionFlow for retrying payments at optimal times.

• Financial Reporting

Fortnox offers a range of financial reports such as profit and loss statements, balance sheets, and cash flow statements. Businesses can generate customizable reports to analyze their financial performance, and make informed decisions.

With SubscriptionFlow, Fortnox can smoothly collect your subscription data to create reports. You can export these reports for record keeping.

SubscriptionFlow allows for real-time data syncing across Fortnox and HubSpot. If you are a subscription business looking for recurring billing management, accounting and CRM in a single solution, try SubscriptionFlow today. Our expert integrations help you work smarter.