20 Components Of A Subscription Activation Strategy In 2022

As we move closer to the new year, it’s time to start thinking about your customer activation strategy for today. What worked last year may not be as effective this year, so it’s essential to stay ahead of the curve and plan accordingly.

Also Read: If You Want to Increase Your Product Stickiness, Then Observe Customer Activation Metrics

Here are 20 components of a successful SaaS subscription activation strategy in 2022:

A focus on personalization: In a world where customers have more choices than ever, they’re also more likely to choose brands that offer a personalized experience. It means going beyond simply addressing them by name and tailoring your communications to their specific needs and interests can help you increase the conversion rate.

• An omnichannel approach: Customers today expect to be able to reach you through multiple channels, including email, social media, chat, and even text. Ensure you’re meeting them where they are and providing a consistent experience across all channels.
• A focus on engagement: It’s not enough to acquire new customers; you also need to keep them engaged all along. It means regular communications, timely customer service, cross-sell & upsell, and value-added content and services.
• A focus on retention: Admit it or not, subscription activations also depend on customer retention. When customers are retained, it gives confidence to new potential leads to convert and activate subscriptions.
• A focus on upselling and cross-selling: Your plan for cross-selling and upselling needs to be part of the subscription activation plan for you not only need leads to convert and activate once rather customers need to be engaged and active all the time. Offer them add-ons that will ensure customer engagement even after activation.
• A focus on referrals: Word-of-mouth is still one of the most powerful marketing tools available. Make it easy for your customers to refer your brand to their friends and family, and your activation efforts will pay off significantly.
• A focus on loyalty programs: Loyalty programs can help you fortify the relationship with your customers and keep them coming back for more. Offer rewards for continued use of your product or service, and make it easy for customers to redeem their rewards.
• A focus on content marketing: To engage and retain customers, you need to provide them with valuable content that educates, entertains, and inspires them. It can include blog posts, infographics, video tutorials, and more.
• A focus on social media: Social media is a powerful tool for customer activation. Use it to connect with your customers, share valuable content, and build lasting relationships.
• A focus on email marketing: Email is still one of the most effective ways to reach and engage customers. Make sure your emails are highly personalized and relevant, and you’ll see a significant return on your investment in the form of subscription activations.

Also Read: How To Turn Your Subscription Business Into A Brand Through Email Marketing

• A focus on paid advertising: Paid advertising can be a great way to reach new customers and promote your brand. However, using this tool wisely is essential, as too much-paid advertising can turn customers off.
• A focus on organic search: In addition to paid advertising, you should also focus on organic search to reach potential customers actively looking for what you have to offer. It can be done through SEO best practices, such as keyword research and optimized website content.
• A focus on events and webinars: Events and webinars are a great way to connect with customers and build relationships. They also allow you to showcase your product or service in a real-world setting.
• A focus on customer testimonials and reviews: Customer testimonials and reviews can be precious for customer activation. Use them to show potential customers that others have succeeded with your product or service and make it easy for them to leave their reviews.
• A focus on coupons and discounts: Offering coupons and discounts is a great way to entice new customers to try your product or service. Just be sure not to overdo it, as too many discounts can devalue your brand in the eyes of consumers.
• A focus on your investors: maximize your efforts to get investors for your subscription activation rate. Why? Because when investors show their interest in investing their money in your business, it is a clear indication of better business health and growth in the future that is very encouraging for customers to activate their subscription plans.
• A focus on influencer marketing: Influencer marketing is a great way to reach new customers and promote your brand. Find influencers relevant to your industry and incentivize them to promote your product or service to their followers.
• A focus on PR: Public relations can be a great way to generate positive press for your brand. Hire a PR firm or in-house team to develop and execute a strategic plan that includes media relations, thought leadership, and event planning.

In 2022, the active subscription of customers is more important than ever for SaaS businesses. By focusing on the 20 components listed above, you’ll put yourself in a position to succeed. SubscriptionFlow can help users in tracking the complete customer journey, and customer segmentation, and make product-led growth (more activations) based on the insights that the user gets from the customer data.

Also Read: Important SaaS Customer Retention Metrics for Subscription Businesses

Are you looking for a SaaS platform with the best activation handling system, multiplied revenue, highest customer retention, and guaranteed business growth while exhibiting a wide variety of features and solutions to make your life easier? Look no further than SubscriptionFlow. Book a demo right now!