Top CRM Solutions to Simplify Ecommerce Data Management

Have you ever felt burdened by the never-ending load of having to process a lot of your consumers’ data all on your own? Would you not want an all-solution software that would not only aid you in this process, but perhaps also take this entire burden off your shoulders so that you could focus on other tasks (such as focusing on the development and growth of your e-commerce business)?

This is because customers who shop online provide a wealth of information about their demographics and activities to ecommerce companies. This can be both an opportunity and a burden for ecommerce business owners. On the one hand, you have access to a wealth of data that can be used to improve your sales and marketing processes; on the other hand, organizing, storing, and analyzing large amounts of consumer data is a monumental task, and your data is useless if it exceeds your ability to process it.

In this blog, therefore, keeping all this information in mind, we will go over some of the best CRM for small ecommerce business in order to help you decide which CRM for ecommerce business is the right fit for you. In doing so, we will be going over what to look for in a robust CRM for ecommerce business, some of its market leading examples, and will also include a short note on why SubscriptionFlow may be just the software for you to get you out of this conundrum.

Read more: Commerce Subscription Trends & Predictions for 2024

Why you may need a CRM for ecommerce business?

Since CRMs are primarily designed to help you store, analyze and easily access customer data, it makes sense for them to have the following desirable features that we will go through step by step:

1. Automation: A CRM platform’s sales automation functionality, which allows the sales team to automate tasks like forecasting, making sales calls, and following up with leads, is an important feature. CRMs can also be used to automate many marketing tasks, such as sending out marketing emails and dividing customers for more specific and personalized outreach.
2. Integrations: Pay attention to a platform that integrates with your ecommerce website as well as any other critical tools or systems, such as your inventory management software and key social commerce channels. This is why if you sell or market through multiple channels, such as your online store, ecommerce marketplaces, and a physical location, look for a CRM that can autonomously collect and analyze data across various channels that your website will be integrated with.
3. Centralization of Interactions on Social Media: You are most likely not running an online retail business without managing your social media pages as efficiently as they can be managed. Social media referrals and paid campaigns account for a sizable portion of eCommerce traffic since customers ask questions on social media. Your responses to these questions are how they judge your customer service.
4. Lower cost for retaining customers: As the number of people involved in attracting, retaining, and moving a lead through the sales funnel grows, so does the cost of a lead. These costs are reduced in the long run by CRM marketing automation, allowing entrepreneurs to attract more and more leads without necessarily incurring expenses on their business’s lead management team.

Best CRM for Small Ecommerce Business: A List

1. SubscriptionFlow: SubscriptionFlow includes many features that make managing customer relationships easier and more efficient, including automated billing and invoicing, customizable dashboards and reports, integration with other tools, and customer support and feedback. You can handle recurring payments, invoices, receipts, and reminders for your customers with SubscriptionFlow, saving you time and effort. You can also create and personalize dashboards and reports to track and analyze customer data such as revenue, churn, retention, and satisfaction.

SubscriptionFlow can integrate with well-known tools such as Mailchimp, Stripe, and Shopify to sync customer data across platforms and automate workflows. Furthermore, SubscriptionFlow includes a built-in chat widget, email support, and feedback forms to help you communicate with your customers and collect feedback.

2. Pipedrive: This is a cloud-based CRM system for small and medium-sized businesses with the inclusion of integrable modules. As a result, all routine customer interactions are automated to the greatest extent possible. Likewise, one of the biggest reasons why so many people flock to Pipedrive is because it has simple and straightforward functionality due to which you can track and test the sales process using a handy reporting tool. It also assists you in planning your activities with the built-in forecasting tool, ensuring that no deal falls through the cracks.
3. HubSpot: This is a highly user-friendly free CRM solution that can be used to create a database of contacts and deals, store data associated with them, track the history of actions on your website for each visitor (based on the parameters you specify), correspond with clients, make appointments and calls, create forms for collecting data via the website, send email newsletters, process customer requests via the site, and so on. Owing to this never-ending list of features and perks that HubSpot offers, it has become a hot favorite of ecommerce businesses all over the world for the ease with which it caters to their needs.

Read more: Decoding the Dilemma: Open Source vs. SaaS in Ecommerce – Choosing the Right Path for Your Business

All that said, SubscriptionFlow still remains a clear champion for those Ecommerce businesses whose needs it suits perfectly. If you also fall in that category, then book a demo with SubscriptionFlow now to get a robust solution for your CRM for ecommerce business needs!

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