Pay Less, Gain More with Shopify Custom Checkout

If you’re a Shopify subscription-based e-commerce store, you’re all too familiar with the agony of shelling out additional checkout fees. Third-party payment processing for Shopify checkout can slice into your profits. The good news is, there is now a way you can keep more of your revenue in your account.

SubscriptionFlow offers its innovative Shopify custom checkout solution so that you can retain your hard-earned pennies. With this feature, you no longer get charged by Shopify for processing customer payments. Let us dive into the article, and find out how it works.

For better understanding, let’s first address the basics.

Why Do Businesses Use Third-Party Apps for Shopify Checkout

It is important to mention that Shopify does offer its own payment provider called Shopify Payments. Businesses processing transactions via Shopify Payments are not charged extra fees by the platform. However, businesses often choose to integrate with external payment providers such as PayPal, Stripe, Square etc. for a variety of reasons. There are some limitations to Shopify Payments, and businesses have to use third-party payment services to overcome those.

Here are some reasons why businesses prefer external payment providers over Shopify Payments:

Limited Support for Recurring Payments

Recurring payments are the subscription businesses’ bread and butter. Shopify Payments don’t cater directly to them. To counteract this disadvantage, companies link Shopify to recurring payment solutions like PayPal or Stripe or subscription management software like SubscriptionFlow.

If you need recurring billing, you need advance integrations with Shopify, since the platform’s own payment provider does not support that.

Fewer Payment Methods

Shopify Payments provides mainstream payment options like credit and debit cards, and mobile wallets like Apple Pay and Google Pay. It does not provide alternative payment options like ACH, direct debit, etc. Subscription businesses require alternative payment options to serve varied subscriber bases. For that, they depend on external checkout service providers.

Geographical Restrictions

International subscription businesses also choose external payment providers, because Shopify Payments is not available in all countries. It also does not allow customer transactions in multiple currencies, which is a disadvantage for businesses with international customers.

No Custom Checkout for Subscription Models

To deliver an impactful, and brand-oriented payment experience, businesses need custom checkouts. Shopify itself does not allow businesses to customize their checkouts flexibly. They require third-party payment platforms to customize their workflows.

You have done your part.
Let SubscriptionFlow take it from here!

Let us help your business grow with our powerful
subscription management software.

Limited Fraud Prevention

Shopify Payments does not provide advanced fraud detection, and chargeback protection features that other famous payment platforms like Stripe too.

These drawbacks of Shopify Payments cause subscription businesses to look for external checkout solutions. However, opting for external payment providers is not exactly stress-free as well.

Disadvantages of Using Third-Party Apps

Third-party payment apps may give businesses more flexibility, and control over their payments. But they also come with a significant price. Below are the major disadvantages businesses face when using external payment apps for Shopify checkout:

1. Additional Costs

Shopify charges businesses up to 2% transaction costs on each payment processed via external apps. This means that businesses not only have to pay for their payment gateway’s fees, but also additional fees applied by Shopify. This reduces their margin of profitability.

This scenario is particularly troublesome for businesses accepting recurring payments, as each payment would incur a considerable cost.

2. Cart Abandonment Issues

Using external payment service providers often means redirecting customers to external checkouts. This is an additional step in the transaction process, and might frustrate your customers. It can lead to a higher cart abandonment rate, as users are taken away from Shopify’s familiar space.

3. Complicated Setup and Maintenance

Not every third-party party app integrates smoothly with Shopify. Businesses must set up effective communication channels between the external app and Shopify. They also have to configure webhooks to receive real-time notifications about specific events. Examples include subscription renewals and new orders. These tasks need to be performed efficiently to ensure accurate data flow between the two platforms.

Moreover, businesses need to proactively monitor the integration to ensure that it remains up to date. In case Shopify releases a new update, the integration has to be compatible with it.

How SubscriptionFlow’s Shopify Custom Checkout Solves the Problem

Subscription businesses on Shopify looking to cut down on their costs can leverage SubscriptionFlow’s Shopify custom checkout feature. You no longer have to be subjected to extra fees incurred by third-party payment apps.

You can utilize both embedded checkouts and SubscriptionFlow’s HPPs (hosted payment pages) with Shopify free of cost! Here’s how both of these work:

1. Embedded Checkout

SubscriptionFlow enables you to embed its custom checkout within your Shopify cart. This facilitates direct transactions. Customers do not have to be redirected to external payment pages to complete their purchase.

This checkout is also linked to the products within Shopify. Hence, customers can add multiple items to their cart, and then proceed to the checkout without any hurdles. Because the transactions are handled as part of Shopify’s native checkout process, no extra fees are incurred. Companies can accept payments, and benefit from all the advanced functions provided by SubscriptionFlow while still being within the Shopify ecosystem.

2. SubscriptionFlow’s Hosted Payment Checkout

SubscriptionFlow’s optimized Shopify integration allows users to benefit from its hosted checkouts without paying extra. When users confirm a purchase, they are taken to SubscriptionFlow’s checkout. The checkout can be completely customized and adapted to the needs of the business.

Advanced customization, and hassle-free payment processing enhances customers’ checkout experience, lowering cart abandonment. SubscriptionFlow enables you to offer flexible pricing, multiple currencies, a number of payment gateways, and more to enable effortless payment processing. You can also use proration and metered billing to facilitate transparent pricing, and increase customer satisfaction.

Companies can use both of these in accordance with their subscription requirements. They can utilize embedded checkouts for simpler and more direct payments. They can also opt for hosted checkouts for advanced customizations, and more personalized customer experience.

Advantages of Using SubscriptionFlow’s Shopify Custom Checkout

Increased Profitability

The first and foremost outcome of using SubscriptionFlow’s checkout solutions with Shopify is a boost in your profits. You can say goodbye to the additional costs that come with using third-party app checkouts.

Enhanced Customer Experience

SubscriptionFlow’s hosted checkout pages are deeply customizable. Businesses can modify checkouts according to their brand identity, and customer expectations. They can include a variety of features, such as auto-selected customer currency, personalized customer information fields, and more, to facilitate faster customer checkouts.

Powerful Billing

Offer a variety of billing models, such as volume and tiered pricing, usage-based billing, proration etc. to meet customer demands effectively. SubscriptionFlow automates your entire billing cycle. Our checkouts allow for immediate subscription data capture in SubscriptionFlow. As soon as your customers make successful Shopify subscriptions via custom checkouts, their details get recorded in SubscriptionFlow.

Advanced Reporting and Analytics

Our HPPs enable you to track customer data to manage payment flow. With all your payments information in one place, breeze through your paid and outstanding invoices, and flag payment failures. We offer you deep insights into customer behaviors, emerging trends, subscription metrics, and much more! SubscriptionFlow’s intuitive dashboards let you access all your key KPIs from one place.

Global Payment Gateway Support

Connect with multiple global payment platforms to cater to an international subscriber base. Leverage our country-specific gateway integrations to tap into under-explored markets, and attract local customers. SubscriptionFlow empowers you to operate across borders in multiple currencies, while staying tax compliant.

Book a demo with SubscriptionFlow today to free yourself from Shopify checkout fees! Utilize SubscriptionFlow’s advance checkout customization, enhance customer experience, and increase profitability.