AllData United is a wireless internet provider in both residential and commercial areas. They aim at providing their customers with high-speed 4G data without any disconnectivity.
AllData United has different plans that customers can subscribe to. They needed a subscription management system to manage and bill customers accurately for these data plans.
SubscriptionFlow provided them with a business solution to manage data plan subscriptions and process recurring payments for these subscription plans.
Operates in Telecommunication Industry
Medium-Sized Company
Located in New York, NY United States
AllData United Customer Success Journey
The Challenges
While working on the requirements of the AllData United team, SubscriptionFlow had to beat the following challenges:
- To customise the subscription management system to manage two data plans i.e. AllData Premium (400 Gigs unlimited data on AT&T Network) and AllData Elite (unlimited data on AT&T Network)
- To provide AllData United with safe and secure online payment methods so that recurring payments can be collected smoothly and timely.
- A manual and automated dunning management system was to be devised for AllData United.
AllData United wanted not only to manage data plans but also to ensure ACH compliance for online transactions. Also, AllData United facilitates customers to suspend subscriptions whenever they need to but a reactivation fee is charged when subscriptions are reactivated. AllData United needed relevant welcome emails for paid (who pay for subscriptions right away) and unpaid (who have onboarded but not yet paid the subscription fee) subscribers. It is taxing to fulfil these miscellaneous requirements of customers.
Requirements
After continuous meetings with AllData United, the experts of SubscriptionFlow found the following requirements:
- A system that can manage different subscription plans and payments against these plans on one platform.
- Integration of payment gateways to ensure payment security
- An automated platform that can save time by performing all business activities swiftly and accurately.
Like many other telecommunication businesses, AllData United wanted an improvement in ROI. So, a well-integrated and customized subscription management platform was to be developed for them.
Solutions
SubscriptionFlow experts succeeded in offering AllData United the following solutions:
- A subscription management and payment processing system.
- Hosted Payment Pages (HPPs) to bring new subscribers. AllData United customers can use either Stripe for a credit card or they can use PayPal.
- SubscriptionFlow has set up a workflow to manage the reactivation of subscriptions in a way that they remain distinct from normal subscriptions.
In addition to the solutions mentioned above, SubscriptionFlow provided AllData United with automatic and manual dunning management. Also, relevant welcome emails are generated for paid and unpaid subscribers. A data import guide is provided to AllData United to import customer data from Square to SubscriptionFlow.
Implementation
SubscriptionFlow completed and implemented the requirements of AllData United. Their own email server configurations have been set up. Now, all emails are sent from ‘[email protected]’. Furthermore, they have also synced the inbound emails from this email.
SubscriptionFlow has also integrated the payment gateways (Stripe and PayPal) to enable AllData United to complete transactions safely. While implementing the system for AllData United, they needed their customer data to be imported from Square. We gave them an import guide which they use to import their customers from Square to SubscriptionFlow.
Zapier is being used to integrate SubscriptionFlow with ShipStation. Also, a zap is created that ensures the customers created in SubscriptionFlow get accurately synced with Podio.
Looking Forward
To date, SubscriptionFlow and AllData United have maintained a strong B2B relationship. AllData United is still onboard because team SubscriptionFlow is successfully offering what they need. It is hoped that in the future, the relationship will strengthen. SubscriptionFlow is a scalable subscription management platform that can integrate with third-party applications. When businesses expand, they need to adopt other applications and software. Now that AllData United’s business is expanding, SubscriptionFlow can help them grow further by offering the integrations they need.