eimmie

Eimmie is the toy-creating company that upholds the mission that kids should play but play with purpose, and their learning should not be compromised. They not only create toys but also offer varying subscription plans for these toys. Eimmie offers dolls, doll accessories and extras, doll furniture, and doll clothing. By subscribing to Eimmie, customers become part of the Eimmie Customer Club.

Eimmie aims to improve children’s imagination because young minds make memories over time. And it is important to help kids have such memories that last long. Eimmie also allows customers to gift toy subscriptions for birthdays, New Year, or other special occasions.

Eimmie needed subscription management software that can help them manage the subscription of toys and gift subscriptions (as they claim to be gifting experts) as well.

BBB Accredited Business

2019 Top Toy Of The Year Award

Located in the US

AllData United Customer Success Journey

The Challenges

Automation of the subscription business model is in itself a challenge. However, the following are some bottlenecks that the SubscriptionFlow team successfully overcame to offer a business solution to Eimmie:

  • Eimmie offers 3 months, 6 months, and 12 months subscription plans, and SubscriptionFlow had to curate a subscription management business solution for them to feasibly manage hybrid billing and upfront payments and subscription payments.
  • To implement gift subscriptions in a way that they wanted to be a leader when it comes to offering the option to gift toys.
  • Integration with an eCommerce platform that can handle the shipment of toys to the end customers.

Requirements

The foundation of a failsafe subscription management business solution is to understand and jot down the requirements properly. So, after conducting various meetings with Eimmie the following requirements were identified:

  • To develop a fully functional subscription management solution that can effectively manage subscribers that opt for the 3 months, 6 months, or 12 months subscription plans.
  • To implement the feature of gift subscriptions
  • To implement a hybrid billing model and integrate an eCommerce platform

Solutions

Eimmie is a part of the eCommerce market and sells subscriptions for toys. They also give option to their clients to offer gift toy subscriptions and get these gifts managed through SubscriptionFlow. Here are the solutions provided to Eimmie:

  • A cloud-based platform to manage their three prepaid subscription plans through which Eimmie later formulate a “Club Eimmie” for those who subscribe and manage gift subscriptions as well (helping them to uphold the title of ‘Gifting Experts’).
  • Integration with Shopify (eCommerce platform) that feasibly manages the shipping side of toys to the customers.
  • A hybrid billing and subscription management system from which the customer can select more than one subscription plan including gift subscriptions and get them billed accordingly. For some of the old customers of Eimmie, SubscriptionFlow provided it with integration with Stripe to process recurring payments securely.
dashborad

Implementation

The business process of Eimmie runs in a way that the subscription management is handled from the SubscriptionFlow. And when subscription plans are selected by the Eimmie customers, they are processed and managed from SubscriptionFlow subscription management platform. Then the request is sent to Shopify to complete the order placed by the end customer. So, a well-integrated system works to process the subscription cycle.

The data regarding each and every order of the toy subscription is also managed through the subscription handling software to avoid discrepancies in this complex workflow when the order is placed and managed through a subscription management software and dispatched through Shopify.

Looking Forward

Eimmie is successfully managing its subscriptions through SubscriptionFlow. Even they have other retail platforms from where they sell. They are planning to get them all managed from the effective platform of SubscriptionFlow. For instance, if Eimmie is the parent company, Orange Onion is its child which is also a retail platform. They want to manage it as well from SubscriptionFlow. So, Eimmie is expanding its business, and SubscriptionFlow is going to be part of its plans.