What is Customer feedback?

What is Customer feedback?

Customer feedback aka customer review is evaluative information provided by customers about their experience with a product or service. It intends to inform about their level of satisfaction and help product. It is often used by the product development, sales, marketing, customer success, and support teams to understand the room for improvement and enhance customer experience. Companies can collect customer feedback proactively by polling and surveying customers, interviewing them, or asking for reviews. Teams can also passively collect feedback by providing users with a place in the product where they can share comments, complaints, or compliments.